Boutique hotel Morgan
Brtonigla
The Boutique Hotel Morgan project originated from the transformation of a large traditional Istrian stone house, which we reimagined—through a comprehensive interior and exterior design project, along with the coordination of the building’s reconstruction—into a boutique hotel with a clear identity and a strong experiential value. The starting point of the project was to preserve the authenticity of the original structure and the character of its location, while simultaneously creating a refined hospitality environment aligned with contemporary standards and guest expectations.
The design concept is based on a carefully balanced relationship between old and new—between the original stone fabric, classical elements, modern comfort, and a sense of timeless elegance. Through the redefinition of the reception area, shared spaces, accommodation units, and outdoor zones, the hotel was shaped into an environment that feels authentic, layered, and visually distinctive. The contrast between nostalgia and contemporaneity becomes the central theme of the project, creating an atmosphere that is at once warm, sophisticated, and rich in experience.
Special attention was given to spatial hierarchy, materials, detailing, and ambiance—from the representative entrance and suites to the exterior areas with a pool and lounge zones. The result is a boutique hotel that merges the authenticity of Istrian heritage with clearly articulated contemporary luxury, offering guests an intimate, elegant, and memorable stay experience.


``At the core of every one of my designs lies a firm belief that beauty is a significant positive force.``
Interior and Exterior Design Project of Boutique Hotel Morgan


What is Luxury?
Luxury is when it functions flawlessly, achieving the perfect balance among all elements. Subtle theatricality – that is what my luxury is.
“FLOORS ARE CREATED USING A COMBINATION OF STONE, AND THE MOST IMPRESSIVE FEATURE IS THE FLOOR MADE OF WHITE KIRMENJAK AND BLACK MARQUINA MOSAIC. THE ROOM FLOORS ARE MADE OF CHEVRON OAK SOLID WOOD.”


``From defining the layout and functions of the rooms, through a comprehensive interior and exterior design project, coordination, assembling and overseeing contractors and suppliers, to designing custom furniture, furnishing, and completing the object with decor – we have created a magical boutique hotel that elegantly blurs the boundaries of styles, merging classical elements with modern design thinking.``
Boutique hotel Morgan


Elegance and Creativity
Creative Tourism Industry has established a reputation for crafting understated and elegant interiors enriched with passion, creativity, and intelligent solutions. Our interior design studio is talented, open, accessible, and fully dedicated to creating the best solutions.
``We design custom-made furniture, and in collaboration with trusted partners, we ensure top-quality final products, overseeing every phase of the process – from the initial sketch, through detailed development, production, to final installation.``


Boutique hotel Morgan
We create exceptional Boutique Hotels, Vacation Villas, and Residential Properties


Interior and Exterior Design Project of Boutique Hotel Morgan
“By designing villas and small hotels in well-led projects that achieve above-average results, always promoting the client’s interests, we’re proud to work with numerous investors who return to us for each new project.”




Boutique hotel Morgan
Interior and Exterior Design Project of Boutique Hotel Morgan


``What is quality? Quality design must have authenticity. My work is not perfection, nor should it be, but sometimes the middle of the road is the most dangerous place to walk.``
Boutique hotel Morgan


Developing Successful Projects in Tourism
We design attractive and highly competitive villas, boutique hotels, and vacation homes that achieve outstanding booking results. We manage projects and create long-term competitive products with the best investment-to-return ratio.
Interior and Exterior Design Project of Boutique Hotel Morgan




Boutique hotel Morgan
``For me, design is art, not just a craft.``




Comprehensive Service
“From defining the layout and functions of the rooms, through a comprehensive interior and exterior design project, coordination, overseeing contractors, designing custom furniture, and furnishing, to finishing touches – we have created a magical object that elegantly blurs the boundaries of styles, merging classical elements with modern design thinking.”
``Beautiful details, bold use of color, balance, and symmetry, spaces infused with subtle glamor and a touch of drama: that's the recognizable touch of Creative Tourism Industry design.``





Interior and Exterior Design Project of Boutique Hotel Morgan
Timeless Interiors
Creative Tourism Industry has established a reputation for crafting understated and elegant interiors enriched with passion, creativity, and intelligent solutions.


What Defines Successful Design?
For the design of a house to be successful, the elements within it must communicate, react, and balance each other.
Boutique hotel Morgan


Interior and Exterior Design Project of Boutique Hotel Morgan
``People are generally drawn to the 'new,' but nothing ages faster than 'novelty.' Therefore, my design aims to marry the old and the new.``


“RAWNESS AND REFINEMENT ARE NOT OPPOSITE ENDS OF THE LUXURY SPECTRUM. THEY ARE JUST TWO COMPLEMENTARY ATTRIBUTES WITH WHICH WE CREATE A LUXURIOUS ENVIRONMENT.”




